Automotive Dealership Excellence Awards - ADEA

Automotive Dealers are the ‘connect’ between OEs and consumers, they play a crucial role in vehicle buying-selling process. Since 2009, Automotive Dealership Excellence Awards (ADEA), an inception of FADA & OVERDRIVE, is the only platform that identifies these dealers on the basis of best practices and initiatives undertaken throughout the year. Today, ADEA is considered as one of the most prestigious honour in automotive retail.

Award Categories

Main Category awards:

  • Two Wheelers
  • Three Wheelers
  • Four Wheelers
  • Commercial Vehicle

In Two & Four wheelers awards category, two dealerships will be recognised for “Dealer of the year in Luxury Category & Deluxe category”; “Most aspiring dealer in Luxury Category & Deluxe category”. Under Three wheelers & Commercial vehicle category two awards will be given away.

Parameter Awards:

These are jury awards for outstanding performance in each of the following parameters:
  • Green Initiative
  • Innovative Awards
  • Marketing Initiative
  • Employment Engagement

Customers Choice Awards:

Each two & four wheeler user can nominate his/ her dealer for this category awards if they feel that the service provided/ offered by their dealer are worth recognising.