Automotive Dealers are the ‘connect’ between OEs and consumers, they play a crucial role in vehicle buying-selling process. Since 2009, Automotive Dealership Excellence Awards (ADEA), an inception of FADA & OVERDRIVE, is the only platform that identifies these dealers on the basis of best practices and initiatives undertaken throughout the year. Today, ADEA is considered as one of the most prestigious honour in automotive retail.
The Federation of Automobile Dealers Associations (FADA) is an apex national body representing Automobile Dealers of India. It was founded in 1964 by four regional Auto Trade Associations to protect and promote the Indian retail automobile market. It is now a registered body under the Companies Act 1956.
FADA has as its members - dealers of passenger cars, commercial vehicles and two/three wheelers. These members deal in sales, servicing of vehicles and sale of spare parts as well. They also arrange finance and trade-ins. In some cases they also sell used cars. Other than automobile dealers, FADA has representatives of vehicle manufacturers, tyre manufacturers, insurance and finance sectors and other allied industries and trade, as supporting members.
OVERDRIVE is India’s largest auto media for bike & car community for last 16 years. It has its presence across print, web, television & event. The brand has made it its mission to make life easier for its readers by testing vehicles and enabling them to make the right choice when it comes to choosing automobiles. Targeted at affluent auto enthusiasts, the website strives to achieve excellence by keeping its reader abreast of every development that occurs in the ever-evolving automobile market. Not only do you get in-depth reviews of the hottest wheels, but also helpful tips, step-by-step guides and expert advice. With its highly interactive mediums spread out over various platforms, OVERDRIVE makes sure that the young and passionate enthusiasts are hooked onto the magazine.